Instead, moguls like Elon Musk, who have not committed to the trend with the same level of excitement as others, seem to sheepishly admit the need to join in. The “dad bod” is no longer a source of pride in being too busy to work out. During the lockdowns, people became more health conscious, and this has seemed to carry over to the “ new normal” life.
Diet has received more attention than ever, with some moguls crediting their weight loss to routines like intermittent fasting.Īlthough the pandemic slowed down many aspects of life, fitness does not seem to be one of them. Jeff Bezos credits his biceps to a low-impact high-resistance workout from celebrity trainer Wes Okerson, who has also worked with Tom Cruise and Gerard Butler. Strauss Zelnick, the CEO of entertainment company Take-Two Interactive, poses on Instagram in skin-tight purple spandex. Now, however, men are opting into the fitness competition. Women have long been plagued by scrutinous eyes on their bodies, while men seemed to have dodged the same level of critique. Gender, no doubt, has played a large role in the attention on this trend.
Mark Cuban, the owner of the Dallas Mavericks basketball team and an entrepreneur known for “Shark Tank,” spoke about the “buff billionaire” trend, “I think the pandemic and work from home really created the opportunity for C-Suite executives to focus on their fitness.” Regardless of the reason, fitness seems to be one of the biggest “flaunts” in 2022. Maybe the growing attention on health and wellness has encouraged them to defy the preexisting biases about their age. Perhaps the pandemic allowed them to shift their priorities and provided them more time to work out. No longer just luxury cars or designer clothes, the newest flaunt for the middle-aged mega-rich seems to be getting fit. What do their fitness regimen mean for the larger fitness industry? With health and wellness one of the biggest symbols of wealth today, billionaire executives have embraced this trend with aplomb and are bulking up.
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